Breitling’s DC Boutique is a crisp focused introduction to the brand primarily focused on watches. The displays and logo wall glow casting their light all the way into the street. Entering the showroom the product cases are set at eye level or on the transaction surface. The roughened grey brick with random accents of white serves as the background for the sophisticated machinery offered. In the art, photography, and objects displayed the customer catches a hint of the larger brand identity and activities.
